Meet tomorrow’s next big thing, today.

Nic Mack is the founder of Mack Brands.

In the summer of 2020, Nic launched his first brand, Brooks Hard Seltzer, in South Africa. While building Brooks, Nic began dreaming of creating a hub for cutting-edge beverage brands that break the mold in their respective categories on a global scale.

After three years of planning, he founded Mack Brands with the support and guidance of the Mack & Schühle Group. Today, Nic leads Mack Brands from his office in New York, alongside his cousin, Ronnie Melck, and serves on several boards across the Mack & Schühle Group.

Ronnie Melck is the Chief Finance and Operations Officer of Mack Brands.

With a background as a CA(SA) and experience as a manager in mergers and acquisitions at PWC, Ronnie is a formidable force in his trade.

His favorite saying, "let's keep the kitchen squeaky clean," is a motto he lives by. The friendship and cousinship between Nic and Ronnie create a dynamic duo, seamlessly balancing creativity, and practicality.

Beyond his role at Mack Brands, Ronnie also lends his expertise to the board of MAI24, further showcasing his commitment to excellence in the industry.

With a global network nurtured over 15 years, Chris has been developing wines and spirits, managing teams and building brands while working with some of the most important suppliers, brand owners, personalities, disruptors and agencies across the globe.

Aurora Ricciardi is the Executive Assistant at Mack Brands and the first person to join Nic’s team.

With her exceptional organizational skills and knack for multitasking, Aurora keeps everything running smoothly. Her dedication and efficiency make her an indispensable part of the Mack Brands family.

Aurora's proactive approach and support are key to the team’s success, blending professionalism and enthusiasm. Aurora is the glue of the team, ensuring everything is well-organized and on track.

Heinrich Badenhorst serves as Head of Market Expansion at Mack Brands.

His role is to increase sales and brand visibility while working alongside the team in existing markets and identifying new opportunities. Heinrich's love for wine and his WSET Level 3 certification fuel his passion for the industry and his drive to learn more every day.

With a keen eye for market trends and a desire for building strong relationships, Heinrich is dedicated to expanding Mack Brands' presence globally.

His enthusiasm and expertise make him an invaluable asset to the team, always pushing the boundaries to ensure the brand's growth and success.

Courtney Fitchat is Mack Brand's creative Marketing Manager.

Courtney brings a wealth of experience across early-stage startups within both the D2C and B2B space, leveraging her creative finesse with growth strategies to formulate best-in-class experiences across both digital and physical touch points for the Mack Brands portfolio.

With a proven track record of brands building and growing our presence on the market, Lorenzo has demonstrated his ability to make the right connections, at the right place, and at the right time.

Michael is our Sales Manager, heading up New York & New Jersey.

With 20+ years experience in beer, coffee, wine, sake and spirits in both the on and off-premise markets, Michael's experience and network are unparalleled within his respective focus on New York & New Jersey.

Alex is our Sales Manager, heading up Massachusetts & Illinoisan.

He is an experienced Regional Director with a long-standing success record within the alcohol and consumer packaged goods industry. Highly skilled in sales, marketing, negotiation, and analytics. He also holds a Bachelors Degree in Marketing & Finance as well as an MBA candidate with Cornell University.