Buongiorno! Conte Camillo Negroni

Re-affirming the sophistication and elegance of a timeless cocktail.

In a world of fast-moving consumption, effervescent trends and one-hit wonders, we as humans have a deep desire to connect to what has substance, is relatable and connects generations by standing the test of time. That’s why Conte Camillo Negroni isn't just a cocktail; it's a journey through time, a celebration of heritage, and a testament to modern sophistication.

Introducing our ready-to-sip Negroni, crafted for the insatiable adventurer who appreciates the finer things in life and lives at the pulse of the city.

The Story Behind the Sip

Inspired by Count Camillo Negroni, a 19th-century nobleman with a passion for discovery, our Negroni captures the spirit of adventure and the elegance of a bygone era.

Returning from his travels to New York City, reinvigorated and inspired, Count Camillo Negroni visited his favourite Caffe Casoni in Florence, Italy in 1919. Legend has it he asked his friend, bartender Forsco Scarselli, to strengthen his favourite cocktail – the Americano – by replacing the soda water with gin. The rest is history as his innovative act was the genesis of this timeless and iconic cocktail. We are proud to be the flag bearer of his heritage.

What is a Negroni you ask?

1/3 GIN + 1/3 Vermouth + 1/3 Bitters = 1 Negroni

The constituents of a Negroni is well documented and the world’s best mixologists battle to perfect this blend.

But shhttt! We have a secret - Conte Camillo Negroni has a special ratio, crafted to settle at the perfect balance of the bitter, the sweet and the lusciously aromatic.

Crafting a Conte Camillo Negroni

Our Negroni is born in the heart of the Italian Alps, La Valdôtaine, a small, family-owned distillery nestled in the breathtaking beauty of the Valle d'Aosta. Here, pure mineral-rich water from the Acqueverdi waterfall, juniper berries from high altitudes, and a mesmerising blend of alpine herbs come together to create a truly unique gin, vermouth, and bitters combination. This perfect mix, curated by Master Distiller Alessandro Francoli, is what makes Conte Camillo Negroni so special. Each sip reveals a balance of rich vermouth, fresh alpine herbs, and subtle hints of orange and juniper – a taste adventure that beckons you to explore further.

But don’t stop there. Conte Camillo Negroni wants to offer you more!

Add a dash of your favourite Prosecco/ bubbles and create a Negroni Sbagliato. Enjoy and relish the exuberant and vibrant spritz bubbling up your summer days.

We invite you to never stop exploring.